Bonfire Legends
PRIVACY POLICY
for Business Clients
Effective Date: May 21, 2025
1. Introduction & Scope
At Bonfire Legends, we are committed to protecting the privacy and security of the data we collect from our business clients. This Privacy Policy describes how Bonfire Legends (“Bonfire,” "we," "us," or "our") collects, uses, processes, and shares information when you, as a business client, engage with our website, use our services, or interact with us. Our Services primarily involve working with other businesses, and this policy is therefore geared towards the data we collect about organizations and their representatives, rather than directly about individual consumers.
2. Information We Collect
• Business Contact Information:
Company Name, Legal Business Name, and Trade Names. Business Address, Phone Number, and Email Address. Website URL and Social Media Handles. Industry and Business Description.
• Individual Contact Information (for client representatives):
Names, Job Titles, Business Email Addresses, and Business Phone Numbers of individuals who act as points of contact, decision-makers, or project managers for your company.
• Account and Billing Information:
Payment details (e.g., billing address, payment method information) for processing invoices and transactions. We use secure third-party payment processors; we do not store full payment card details on our servers.
• Service-Related Information: Details about your marketing goals, target audiences, campaign performance data, website analytics data, advertising platform access credentials (where provided by you for service delivery), and any other information relevant to the provision of our Services.
• Communications Data:
Records of our correspondence and communications with you (e.g., emails, meeting notes, chat logs, phone call recordings if applicable and notified).
• Technical and Usage Data (when visiting our website):
IP addresses, browser type, operating system, referral sources, pages viewed, and duration of visits. This information helps us understand website traffic and improve user experience.
3. How We Collect Information
We collect information through various methods:
• Directly from You: When you contact us via our website forms, email, phone, during initial consultations, or as part of a service agreement.
• From Our Website: Through cookies and similar tracking technologies (see Section 9).
• From Third-Party Platforms: When you grant us access to your advertising accounts (e.g., Google Ads, Meta Ads) or analytics platforms (e.g., Google Analytics) to perform Services.
• From Public Sources: Occasionally, from publicly available business directories or professional networking sites to initiate contact for business development.
4. How We Use Your Information
We use the information we collect for the following primary purposes:
• To Provide and Manage Services: To deliver our marketing, advertising, and copywriting services, manage projects, and fulfill our contractual obligations to you.
• To Communicate with You: To respond to your inquiries, send service-related updates, invoices, and other administrative communications.
• For Billing and Payments: To process transactions, manage accounts, and collect fees for our Services.
• For Business Development and Marketing: To identify and communicate with potential new clients, send you information about our Services, promotions, or industry insights that may be of interest to your business. You can opt-out of these communications at any time.
• To Improve Our Services: To analyze client feedback and service delivery data to enhance our methodologies, efficiency, and offerings.
• For Internal Operations: For internal record-keeping, auditing, and business analysis.
• To Comply with Legal Obligations: To meet legal, regulatory, or tax requirements.
5. How We Share Your Information
We do not sell your information. We may share your information in the following circumstances:
• With Service Providers: We may share data with trusted third-party vendors and service providers who perform functions on our behalf, such as payment processing, CRM management, email delivery, cloud hosting, and project management tools. These providers are obligated to protect your information and use it only for the purposes for which it was disclosed.
• With Advertising Platforms (as your agent): When providing ad management services, we will access and interact with your advertising accounts on platforms like Google Ads, Meta Ads, and YouTube. This involves sharing your campaign data and potentially your audience data (if provided by you) with these platforms, under your explicit direction and permission.
• For Legal Reasons: If required to do so by law or in response to valid requests by public authorities (e.g., a court order or government agency).
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• With Your Consent: We may share your information with other third parties when we have your explicit consent to do so.
6. Data Security
We implement reasonable technical, administrative, and physical safeguards designed to protect the information we collect from unauthorized access, use, alteration, and disclosure. While we strive to protect your data, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.
7. Data Retention
We retain information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Generally, client-related data is retained for the duration of our business relationship and for a reasonable period thereafter as required by law or for legitimate business interests.
8. Your Rights (for Individuals)
While this policy primarily addresses business data, individuals representing our business clients (e.g., your employees who are our points of contact) may have certain rights regarding their personal data, depending on applicable privacy laws. These rights may include:
• Access: The right to request access to the personal data we hold about them.
• Correction: The right to request correction of inaccurate or incomplete personal data.
• Deletion: The right to request deletion of their personal data under certain circumstances.
• Objection/Restriction: The right to object to or request restriction of processing of their personal data.
• Data Portability: The right to request a copy of their personal data in a structured, commonly used, and machine-readable format.
• Opt-out of Marketing: The right to opt-out of receiving marketing communications from us. You can typically do this by following the unsubscribe instructions in our emails or by contacting us directly.
To exercise any of these rights, please contact us using the information provided in Section 14. We will respond to your request in accordance with applicable law.
9. Cookies and Tracking Technologies (for Website Visitors)
Our website may use cookies and similar tracking technologies (like web beacons and pixels) to enhance your Browse experience, analyze site traffic, and understand how you interact with our content.
• What are cookies? Cookies are small text files placed on your device when you visit a website.
• How we use them: We use cookies for:
Essential Functionality: To make our website work correctly.
Analytics: To understand how visitors use our site and identify areas for improvement.
Marketing/Advertising: To deliver relevant advertisements to you on other websites based on your interests.
• Your Choices: You can typically set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.
10. Third-Party Links
Our website or communications may contain links to third-party websites or services that are not operated by us. This Privacy Policy does not apply to the practices of third parties. We encourage you to review the privacy policies of any third-party sites or services you visit.
11. Children's Privacy
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child without parental consent, we will take steps to delete that information.
12. International Data Transfers
Bonfire Legends is based in the United States. If you are accessing our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers are located. These countries may have data protection laws that are different from the laws of your country. By using our Services, you consent to such transfers.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page and update the "Effective Date" at the top of this policy. We encourage you to review this Privacy Policy periodically.
14. Contact Information
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at [email protected].